Upstream Security – Enterprise Automotive Cybersecurity GEO
Established category dominance in AI search results and Google for a leading enterprise automotive cybersecurity platform.
Key Metric
The Challenge
Despite being an industry leader, the company was invisible in Google and AI-generated answers due to 500+ pages of canonical conflicts diluting their authority.
- An enterprise automotive cybersecurity platform was virtually invisible in Google and AI search engines despite being a recognised global industry leader.
- Canonical conflicts across 500+ pages caused severe index dilution, concentrating authority away from the highest-value enterprise pages.
- Zero structured data meant the brand was absent from B2B decision-maker queries and had no presence in AI Overviews.
Our Approach
Resolved all canonical issues via a 500+ page technical SEO audit, implemented B2B Schema.org markup, and optimized content specifically for Perplexity, Google SGE, and Claude.
- 1Performed a comprehensive technical SEO audit across the full 500+ page enterprise site, resolving canonical conflicts and crawl waste.
- 2Resolved all canonical conflicts and duplicate content issues to concentrate crawl budget on the most important enterprise product pages.
- 3Implemented B2B Schema.org markup: SoftwareApplication, Organization, Product, and TechArticle.
- 4Optimised all metadata and content for AI engine discovery: Perplexity, Google SGE, and Claude.
- 5Set up ongoing AI citation monitoring across enterprise automotive cybersecurity keywords.
Tech Stack
The Result
Unlocked a completely new visibility channel; the brand now consistently appears in AI-generated answers for enterprise automotive cybersecurity queries.
What We Delivered
- 500+ page full technical SEO audit & resolution
- Canonical conflict resolution implementation
- B2B Schema.org structured data suite
- AI citation monitoring and tracking setup
Our content now shows up in AI-generated answers for automotive cybersecurity queries. That is an entirely new category of visibility we simply did not have before.